Minor League Baseball (MiLB), in conjunction with Brand Activation Maximizer (BAM), has announced the creation of the largest retail program in MiLB history. The Grilling All-Stars national retail program will encompass five national brands and will be activated at select retailers in over 100 MiLB markets and over 13,000 locations across the country.
Intended to engage with MiLB fans throughout the season, the Grilling All-Stars program merges MiLB with local retailers and brands associated with a summer grill-out: Bush....