Canadian grocery giant Metro Inc. has launched a new Quebec-based ad campaign to support the province-wide debut of its Metro & Moi rewards program.
The French-only effort from Publicis Montreal includes radio and point-of-purchase materials, in addition to two 30-second TV ads that focus on food, family and how customers can use their points to create special moments around the table.
Both commercials open with a shot of the loyalty card where the word “moi” has been replaced with a consumer’s name to....