Social CEOs Have Higher Reputational Status, Use Multi-Channels, Are More U.S.-Based and Are Longer-Tenured
NEW YORK, Oct. 12—In a new study released today, global public relations firm Weber Shandwick found that the majority of CEOs from the world’s largest companies—64 percent—are not social, that is, they are not engaging online with external stakeholders. “Socializing Your CEO: From (Un)Social to Social” examines the publicly visible communications activities of CEOs in the world’s top 50....