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Susanna Freer Epstein, senior vice president, customer Loyalty Marketing, IHG (InterContinental Hotels Group), told Loyalty360 that “we’re bringing together the best of both worlds” in reference to combine two distinctive loyalty programs: IHG® Rewards Club and Kimpton Karma Rewards.
In early 2018, Kimpton Karma Rewards, the loyalty program of Kimpton Hotels & Restaurants, will become a part of IHG Rewards Club and offer all members one program with a single reward point system.
“We’re bringing together the best of both worlds, offering greater benefits, personalized relationships, and global experiences to both Kimpton Karma and IHG Rewards Club members,” Freer Epstein explained. “Kimpton loyalists will become part of an award-winning program that will offer them even more benefits and flexibility to earn and redeem points in ways that are most meaningful to them.”
Becoming part of IHG Rewards Club answers some common requests from Kimpton Karma members, Freer Epstein noted, such as no blackout dates, online redemptions, a powerful mobile app, and a world of international opportunities that IHG Rewards Club offers.
“Kimpton Karma members will gain access to an expansive portfolio of nearly 5,300 hotels in almost 100 countries,” she added. “They’ll be able to take advantage of a member-exclusive rate just for IHG Rewards Club members called Your Rate. They’ll be able to accelerate points earning with qualified stays and with retail partners, and IHG Rewards Club offers nearly endless ways to use points through our network of partners, in our online catalog and via our app with digital rewards.”
Beginning in 2018, IHG Rewards Club members will be able to earn and redeem points for qualified stays at more than 60 Kimpton boutique hotels across urban locations, resort destinations, and up-and-coming secondary markets, “further exposing them to new brands and new places,” Freer Epstein added.
Members from both IHG Rewards Club and Kimpton Karma will benefit from the breadth of hotel options and redemption possibilities this combined program will offer, in addition to the following:
• More Choices in More Places: Kimpton Karma members will be automatically enrolled in IHG Rewards Club, gaining access to an expansive portfolio of nearly 5,300 hotels, including 11 additional IHG brands in almost 100 countries.
In turn, IHG Rewards Club members will now be able to earn reward points and redeem Reward Nights at more than 60 Kimpton boutique hotels across urban locations, up-and-coming cities and resort destinations.
• More Ways to Earn Faster: Kimpton Karma members will enjoy the ability to accelerate higher tier status and earn more benefits with incentives and promotions that are personalized for them. Members can also earn points through IHG partners for everyday activities like renting a car, ordering flowers, shopping, dining, and more.
• More Benefits and Perks: Kimpton Karma members will enjoy the many benefits that have made IHG Rewards Club an industry best program, including discounted rates when booking direct, value-priced Reward Nights with no blackout dates, no cancellation penalties, online reward redemption, and the opportunity to redeem with hundreds of partners, including airline miles. Members also have access to digital innovations such as the industry’s first mobile app, as well as mobile check-out and stay preferences. The IHG Rewards Club Concierge shopping experience also offers members the ability to redeem points for everything from event tickets and experiences, to exchanging points for an endless variety of items.
• Continued Personalization: The personalized perks and recognition that have been a hallmark of Kimpton Karma will continue as part of the Kimpton experience, in addition to exclusive Kimpton offers, invitations to private events, and more.
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