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That same old sales pitch will not work on the next generation of consumers. In fact, brands that rely on traditional marketing tactics are often perceived by millennials as too long, irrelevant, boring, and stupid. So marketers take note. If your advertising content is too “salesy,” you’re actually alienating millennials by giving them a negative customer experience.
The results of a recent study by NewsCred, a global leader in forward-looking marketing content and strategies, reveal that marketers can successfully build....
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