That same old sales pitch will not work on the next generation of consumers. In fact, brands that rely on traditional marketing tactics are often perceived by millennials as too long, irrelevant, boring, and stupid. So marketers take note. If your advertising content is too “salesy,” you’re actually alienating millennials by giving them a negative customer experience. The results of a recent study by NewsCred, a global leader in forward-looking marketing content and strategies, reveal that marketers can successfully build....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content