When officials at Masonite Corporation looked at the door industry, they concluded that opportunities existed to change the business model paradigm, placing more control in the hands of consumers, driving a stronger customer loyalty bond.
As a result, Masonite Corp. relaunched its brand earlier this month with high hopes of sparking greater customer engagement. Loyalty360 caught up with David Perkins, vice president of marketing, North America Residential, for Masonite to learn more about the brand relaunch.
What factors....