There are few customer segments as loyal and as passionate as those who follow the adventures and storylines interwoven throughout the superhero universe. These fans often follow the pursuits of their favorite characters across a wide range of channels and mediums including television, the big screen, comic books, action figures and numerous product lines of co-branded merchandise.
And now Marvel, one of the leading publishers of comic books and superhero related media, is joining forces with Synchrony Financial, a premier consumer....