Customer engagement with millennials is such a vital topic these days to all marketers. Officials at The Finish Line realize this and thrive on it as this group is critical to the company’s success, resulting in brand loyalty.
The Finish Line’s Winners Circle loyalty program has been highly successful, so much so that company officials wanted to enhance the customer experience with the launch of a new app. Finish Line’s new Winners Circle mobile app is aimed at providing services and conveniences that reward its loyalty....