Maritz Motivation Solutions welcomes Barry Kirk to the role of vice president of loyalty strategy. In this role, Kirk will be responsible for leading the Maritz Motivation Solutions’ loyalty practice.
Kirk brings a decade of experience in customer retention, digital marketing, and loyalty program strategy and design. He is also a sought-after speaker, blogger and workshop leader and has played a major role in the introduction of new disciplines, like neuroscience, gamification and values-based segmentation, to the loyalty space.
“Barry has an impressive track record of providing game-changing customer loyalty and retention solutions to clients,” said John McArthur, president of Maritz Motivation Solutions. “His expertise and innovative thinking will help Maritz Motivation Solutions continue moving forward and pave the way for new advancements in the loyalty marketing industry.”
In his position, Kirk will work directly with clients and account team members to understand client needs and market direction and provide tailored solutions to help achieve better business results.
Prior to joining Maritz Motivation Solutions, Kirk led the consumer loyalty practice for Bunchball, a Silicon Valley tech startup that specializes in driving customer and channel engagement through gamification.
Kirk has long advocated that the loyalty space needs to shift from a focus on “transaction” to a focus on “interaction,” with solutions that can better leverage the emotional and social engagement that is critical to building true loyalty. Inherent to this approach is his belief that “consumers are human beings first” and that the best loyalty program designs must be informed by deep insights from behavioral economics and neuroscience, as well as the understanding that loyalty is often an irrational and emotional choice rather than a purely rational one.
For more information about Kirk, connect with him via LinkedIn: www.linkedin.com/in/barrykirk or follow him on Twitter: @barrykirk.
About Maritz Motivation Solutions
Based in St. Louis, Maritz Motivation Solutions is part of the Maritz family of companies. It offers consumer loyalty, employee recognition, sales incentive and channel loyalty programs to U.S. and global companies. Maritz Motivation Solutions provides best-in-class rewards and fulfillment services, including purposefully-chosen merchandise and experiences that excite, motivate and recognize people around the world. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit www.maritzmotivation.com, subscribe to our blog, follow us on Twitter or call 1-877-4-Maritz (1-877-462-7489).