For years, the MAACO brand was synonymous with many things that customers didn’t really want to think about–car collisions and auto repairs. But when Jose R. Costa became president, he gave the entire company a fresh coat of paint.
Hear how Costa helped revitalize the brand during a session titled, MAACO Places the Customer First, at the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association. The Expo will be held April 27-29, 2015, at the Loews Royal Pacific Resort at Universal Orlando in Orlando, Florida.
Not long ago, MAACO desperately needed a makeover. So instead of focusing on negative life events, Costa began showing customers how they could fall in love with their cars all over again. Hear Costa detail the amazing transformation that turned the 1970s brand into a major contemporary player. Since MAACO’s “makeover,” the brand has grown to become the No. 1 franchise in its category. With close to 500 shops across the continent, MAACO now provides services for more than 12,000 vehicles a week.
Costa’s fascinating discussion will include details on how MAACO took a deep rebranded approach to include a customer-centric focus and how it uses rich data to understand loyalty drivers. Attendees will also gain insight into the launch of the first-ever MAACO concierge service, which delivers hassle-free, end-to-end customer care and generates $300K in annual incremental sales at each service center. The audience will also learn about MAACO’s comprehensive training program that focuses on e-learning, on-site training, and hands-on customer training in an actual model shop.
“MAACO is a perfect example of how a brand can completely overhaul its marketing and positioning strategies to rethink how it engages with customers,” shared Erin Raese, President and COO of Loyalty360. “Through MAACO’s story, brands will find new and inspiring ways to drive their own success.”
The 8th annual Loyalty Expo will bring together more than 500 executives from leading global companies to learn how innovative brands are building successful and lasting customer relationships.
This premier industry event will include over 20 interactive sessions, the 2015 Loyalty360 Awards ceremony, and insights uncovered in the 2nd annual Loyalty Landscape: The State of the Industry report.
Network with today’s most influential marketing experts as they explore three days of product demonstrations, peer-to-peer roundtables, cocktail receptions, and more.
To register for the 2015 Loyalty Expo, or to receive information and agenda details, please visit:http://loyaltyexpo.com/