Loyalty360 Reads: September 29 | Mastercard Introduces Buy Now, Pay Later; Fetch Rewards Names GoodRx Exclusive Provider; and More

Mastercard Introduces Installments Buy Now, Pay Later Program
To meet growing consumer demand for flexible, digital-first payment options, Mastercard unveiled Mastercard Installments, a unique and innovative Buy Now, Pay Later (BNPL) program that delivers greater choice at checkout, both in-store and online.

Mastercard Installments uses the power of the company’s trusted network to make BNPL available to millions of consumers and merchants worldwide. It enables banks, lenders, fintechs, and wallets to offer a variety of flexible installment options to consumers - including a zero percent interest, pay-in-four model – without onerous integration into the merchant infrastructure, allowing them to quickly offer secure and competitive BNPL experiences at scale.
Fetch Rewards Names GoodRx Exclusive Prescription Savings Provider
GoodRx and Fetch Rewards announced that GoodRx has been named the exclusive prescription savings provider for Fetch Rewards. Fetch Rewards’ more than 10 million active shoppers can now find GoodRx prescription savings directly in the Fetch app, allowing them to seamlessly access discounts on medications at more than 70,000 pharmacies nationwide. By using GoodRx through Fetch Rewards, users will receive rewards points in the Fetch app that can be redeemed for free gift cards to hundreds of popular retailers and restaurants, or donated to over 20 different charitable organizations.

More than 58 million Americans have reported being unable to afford the medications they need, according to Gallup. Compounding the problem, many people don’t realize that medication prices vary between pharmacies, with price tags differing upwards of $100 in many cases, according to internal GoodRx data. For this reason, it’s increasingly important to help consumers find GoodRx discounts on their medication so they can price shop at pharmacies in their area. Together, GoodRx and Fetch Rewards are providing access to prescription savings options directly to millions of Fetch users, while simultaneously incentivizing medication adherence through Fetch’s loyalty
Hy-Vee's Robot Partnership to Enhance Customer Experience
Hy-Vee Inc. announced a partnership with Simbe to roll out its autonomous inventory management and retail intelligence solution Tally to stores across Iowa, Nebraska and Missouri to improve the in-store experience for customers and store teams.

Tally autonomously scans tens of thousands of products across grocery, health and wellness aisles up to three times per day to ensure products are in stock and in the correct location. Tally is a power tool and productivity driver for store teams, providing them with actionable insights that can reduce out-of-stocks by up to 30 percent, allowing teams to focus on more engaging tasks such as servicing customers.
Party City Debuts Boo-Loon Land Immersive Pop-Up Balloon Experience in New York City
Party City announced the launch of Boo-Loon Land, a first-of-its-kind immersive pop-up balloon installation at 475 Fifth Avenue in New York City for a three-day, Halloween-themed experience for all ages beginning Friday, October 15th through Sunday, October 17th. Guests can register for complimentary tickets to attend at https://partycity.brushfire.com/boo-loonland/514863.

The walk-through spook-tacular experience will feature Party City's most creative, jaw-dropping balloon installations as guests tour six uniquely Halloween-inspired rooms including Dia de los Muertos; fall harvest; black & bones; iridescent glam; Halloween friends and more. Some of the most influential balloon artists around the country will be creating these masterpieces, including Jam Evangelista, Katie Balloons, Jesus Tejada and Karly Turner.

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