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Contentsquare Survey Says Half of Marketers Feel Ill-Prepared For Holiday Season
Although sales season is highlighted by retailers as the biggest revenue driver of the year, 50% of marketers say they don’t feel prepared for sales season and Black Friday, which is just 11 weeks away. Sales season pressure is already ‘stressing out’ 37% of marketers, according to a recent survey by leading digital experience analytics company, Contentsquare.
Contentsquare’s latest Sale Season report asked 300 retail marketers....
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