Loyalty360 Reads: October 12 | ExxonMobil to Build Plastic Recycling Facility; Bakkt Partners with Google; and More

ExxonMobil to Build Its First Large-Scale Plastic Waste Advanced Recycling Facility
ExxonMobil plans to build its first, large-scale plastic waste advanced recycling facility in Baytown, Texas, and is expected to start operations by year-end 2022.

By recycling plastic waste back into raw materials that can be used to make plastic and other valuable products, the technology could help address the challenge of plastic waste in the environment. A smaller, temporary facility, is already operational and producing commercial volumes of certified circular polymers that will be marketed by the end of this year to meet growing demand.
Bakkt Partners with Google to Introduce Digital Assets to Millions of Consumers
Bakkt announced a partnership with Google to extend the reach and usability of digital assets to meet rapidly evolving consumer demand and preferences. Bakkt users will be able to add their virtual Bakkt Visa Debit Card into Google Pay to purchase everyday goods and services online, in-store, or wherever Google Pay is accepted. Digital assets such as bitcoin will be converted to fiat currency for these payments to occur.

Additionally, Bakkt has selected Google Cloud as a preferred cloud provider and will market its solutions powered by Google Cloud to leading retailers and merchants in the United States.
National Restaurant Association Celebrates Diversity, Equity + Inclusion
The National Restaurant Association Educational Foundation (NRAEF) launched "Restaurants Advance: Journeys that Inspire" spotlighting excellence in Diversity, Equity and Inclusion (DEI). The series of uplifting stories, brought to you by PepsiCo, features members of the restaurant, foodservice and hospitality industry who represent the highest standards in DEI and achieved the American Dream.

"The pandemic and the past 18+ months have been challenging for the restaurant industry and its employees, but there are so many inspiring stories of resilience and finding new opportunities," said Rob Gifford, president of the NRAEF. "We want to celebrate those who took positive steps to further DEI, support their communities, and be an example for us all."
Williams-Sonoma Expands Commitment To Ethical Production
Williams-Sonoma announced new investments in purchases of Nest Ethical Handcraft product and a commitment to double investments in Fair Trade USA programs by 2025. As the first retailer to set such an ambitious goal, Williams-Sonoma, Inc. continues to lead the home furnishings industry on sustainability goals and reporting on progress by partnering with independent third-party partners like Nest and Fair Trade USA.

These key partnerships will help facilitate the company’s pledge of having 75% of all products meet one or more of Williams-Sonoma, Inc.’s social and environmental initiatives by 2030 – a commitment that represents $1B in product purchases annually.

“We invest in programs that positively impact the people that make our products and the communities where we source our products from,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. ‘Our work with partners like Nest and Fair Trade help support a resilient, sustainable supply chain that delivers concrete business value.”
iCruise Celebrates Return of Cruising
Cruise travel is back, and so is the World's Largest Cruise and Travel Sale taking place from October 11 through 17, 2021. During the weeklong event, iCruise, the leading cruise booking platform for cruise-lovers, is offering unheard-of discounts on cruises, packages, and other travel inventory. Travelers can expect significant discounts of up to 60% off cruises from Carnival Cruise Line, Celebrity, Holland American Line, Norwegian Cruise Line, Princess Cruises, Royal Caribbean, and a host of other cruise lines.

"We're very pleased to be able to bring back the World's Largest Cruise and Travel Sale," said Uf Tukel, Senior Vice President and CoFounder of iCruise. "What better way to celebrate the return of cruise travel than by providing the ultimate travel savings for millions of cruise lovers across the U.S.? We can offer amazing travel deals to travelers, enabling them to enjoy the trip of their lifetimes and make cherished memories with their families."

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