The latest news in the world of customer experience and customer loyalty.
BMW Launches Car-Sharing Subsidiary
Competing with Uber is a daunting task, one of which BMW is up for in its Seattle market. ReachNow, the ride sharing app under BMW, will attempt to compete directly with Uber and Lyft. The service is roughly $2.40 per mile, which is not necessarily the cheapest in the market. To combat this, ReachNow will be including small perks for users. Some of these perks include, “the ability to request a specific temperature....