Loyalty360 Reads: Chuck E. Cheese Pilots Tiered Membership, Party City Reveals New Store Format, and Regal Cinemas Adds to Customer Experience with Branded Merch

Chuck E. Cheese Testing Its First Tiered Membership Program 

Chuck E. Cheese unveiled its ambitions for a tiered membership program. The kid-friendly chain is piloting the program in San Diego, and the Irving, Texas-based restaurant and family entertainment provider plans to expand testing to other markets. If successful, it will mark the beginning of a tiered subscription model that would offer bronze, silver, and gold-level memberships, with fees ranging from $7.99 to $29.99 a month. Each tier caters to different customer needs and preferences, with varying rewards, including Play Points, e-tickets redeemable at the Prize Wall, and substantial discounts on food and beverages. 

In discussing the new membership program, Mark Kupferman, Chief Insights and Marketing Officer for Chuck E. Cheese, stated, “It allows families to visit as many times as they want year-round for one low monthly price, making visiting Chuck E. Cheese affordable for all our guests.” 

In tandem with the membership pilot tests, Chuck E. Cheese is also upgrading and remodeling some of its locations, including its recently introduced Trampoline Zones and an interactive dance floor complete with lights and dance-alongs. The company is adding new arcade games, upgrading technology, updating its birthday party packages and prizes, and even offering a new “Grown-Up Menu” for Mom and Dad. The chain hopes to have Los Angeles, San Francisco, San Diego, and Fresno renovations completed by the end of this year. 

Chuck E. Cheese offers customers exclusive coupons and deals while also encouraging guests to check out PepsiCo’s Tasty Rewards: https://www.chuckecheese.com/coupon-and-deals/   


Party City Accelerating Rollout of New Store Format 

Specialty party goods retailer Party City is revamping its retail experience by rolling out a new store format after the success of its pilot testing. A highlight of the redesign is the transformed balloon shopping experience, which now features a dedicated service area, allowing for easier access to Party City’s extensive one-of-a-kind balloon collection. 

VP of Merchandising at Party City, Dion Miliaresis, explains how the new design will take birthday shopping to a new level. “With this introduction, we have moved away from the traditional aisle experience and have developed two birthday worlds within each store. One is dedicated to kids’ birthdays and one for general birthday celebrations. These are complete mini-shops, with everything brought together in one place — this makes it easy for the customer to find everything they need and to hopefully discover a few surprises and fun ideas to add to their celebration along the way.” 

The revamped format will also serve as testing grounds for new products, particularly within children’s party categories, including toys, party favors, and more. Early customer feedback indicates a positive response to the format changes, with increases in cross-selling opportunities.  

Head of Stores at Party City, Bill Lanza, said, “These factors have prompted us to look at how we can accelerate this format and bring this experience to more of our customers across the country.”  

Party City will introduce the new format in several of its locations across the U.S. during the first six months of this year, beginning with its Cumberland, Georgia location. 

Party City lists deals and offers on its website: https://www.partycity.com/coupons-landing  


Regal Cinemas Unveils Online Branded Merchandise Store 

Regal Cinemas announced it is moving into the branded merchandise selling space with the launch of The Regal Store. The store will offer cinematic merchandise, including t-shirts, collectibles, plushies, popcorn buckets, novelty food and beverage containers, and more. It will also sell theater-branded merchandise. 

Matt Willard, head of business development at Regal, stated, “We created the online store so our most enthusiastic guests can further showcase their passion for movies outside of a theater.” 

The store debuted with exclusive, movie-themed products from blockbuster movies such as “Dune: Part Two,” “Ghostbusters: Frozen Empire,” “Kung Fu Panda 4,” and “Godzilla x Kong: The New Empire.” Regal Cinemas will drop new merchandise throughout the year as it’s released, with anticipated items from “Beetlejuice Beetlejuice,” and “Deadpool & Wolverine.” Moviegoers can sign up for The Regal Store newsletter and get 15% off their next order.  

Explore The Regal Store here: https://store.regmovies.com/  


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Original Article Links:  

Chuck E. Cheese is testing a subscription program 


Regal Cinemas Launches Online Merchandise Store 

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