A recent survey by luxury ecommerce platform Saks noted a considerable rise in economic optimism among luxury consumers. The “Saks Luxury Pulse” survey was conducted from January 10 through 16 early this year, and 3,211 U.S.-based luxury consumers were polled about shopping, spending, and fashion trends.
The survey highlighted the value of delivering more personalized shopping experiences to luxury consumers, who are more likely to engage with a brand that recognizes their shopping preferences.
Chief Marketing....