Loyalty360 Reads: August 23rd, 2018

The latest news in the world of customer experience and customer loyalty.

Netflix Shifts Strategy
On Tuesday, Bloomberg announced the two-front Netflix strategy to increase its subscriber base. First, they will be separating themselves from Apple with their push for users to subscribe through the Netflix website itself as opposed to the App Store. This system makes it easier for users to subscriber, however Apple receives a 15 percent cut of the subscriptions. Second, Netflix will be adding newer original content in the coming weeks and months. The original content is some of the strongest the brand has had so far, with prominent actors and directors at the head of the movies and shows. The original content has continued getting better within Netflix throughout the last few years. Major pushes from Amazon Video’s original content have increased competition and created better content from both brands.

Kroger Gets Reusable
“Paper or plastic?” – The phrase we’ve heard each time we check out at a Kroger location. This morning, the Wall Street Journal announced that Kroger will be removing all of the single-use plastic bags from all of its 2,800 stores by 2025. Instead, consumers can use paper bags or purchase reusable bags for $1 to $2. Plastic seems to be going out of style completely. With cities such as Washington DC and Chicago both banning plastic bags, and the entire state of California doing the same thing, it looks as if plastic usage will continue trending downward. The move makes sense - out of the four million tons of plastic bags that the US uses per year, we only recycle about 13 percent of them. The plastic-free initiative moves Kroger closer to its goal of having zero waste within its stores in the future.

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