Raley’s, a customer experience grocery company, has announced the hiring of Yvette Waters as Nutrition Strategist & Brand Influencer, a newly created position.
The role was designed to help the company evolve its brand. Waters will determine nutrition strategy for the company and work alongside the merchant team to bring high-quality, healthy products into Raley’s stores.
Consumer awareness of the role food plays in health and wellness is growing. Because of this, Waters will support team member education on products and nutritional content. As the corporate dietitian, Waters will develop customer education pieces, attend community events, and make PR appearances.
Keith Knopf, Raley’s President, says, “Raley’s strives to make healthy options accessible to all, and Yvette is a proven dietitian who will help guide our organization. Her knowledge and expertise will enhance our nutrition strategy. She will play an integral role in improving the education and nutritional value of our relaunch of Raley’s private label products, including our clean deck line, Raley’s Purely Made.”
Waters was first hired by Raley’s to support the development of the brand concept Market 5-ONE-5. She led the concept’s nutrition strategy to develop category standards, and she curated product assortment.
Waters is a registered dietitian, who has a passion for helping people become healthier. She believes in personalized nutrition and will work to help customers understand nutrition and make informed decisions about their health and their lifestyle.
She says, “This new role at Raley’s is a great opportunity to share my expertise and influence real change for Raley’s customers’ on their personal wellness journey.”
Waters has a bachelor’s degree in Nutrition Dietetics from the University of Nevada, Reno. In a few short weeks, Waters will receive her Master of Science in Nutrition and Human Performance from Logan University.
Prior to joining the Raley’s organization, Waters was a registered dietitian for the University of Nevada, a dietitian for the Nevada Diabetes Association, and an intern and nutrition expert for a medical hospital.