Loyalty360 Reads: August 11 | Jack in the Box Launches Loyalty Program; L’Oréal’s New Digital Chief Takes Cosmetics Virtual; and More

Jack in the Box Launches New Loyalty Program
QSRmagazine.com says the Jack Pack is Jack in the Box’s new loyalty program where you can earn mouth-watering rewards for what you’re doing already, eating at Jack in the Box. The Jack Mobile App makes it easy to order delicious food for pickup or delivery, find tasty offers and exclusive deals and use loyalty points for awesome free food.

“Here at Jack in the Box, we know our consumers are using our mobile app more than ever with our customer database growing more than 60% in the past year and a half,” says Ryan Ostrom, Chief Marketing Officer, Jack in the Box. “I’m excited to see us launch our first ever loyalty program and see how it impacts the conversations about Jack in the Box.”
L’Oréal’s New Digital Chief Takes Cosmetics Virtual
The Wall Street Journal reports that L’Oréal Group’s newly appointed digital executive is exploring how online games, augmented reality and social media can help the French cosmetics company reach new demographics amid an expected increase in e-commerce sales.

“The pandemic has been a catalyst for digital adoption,” and L’Oréal is “constantly reimagining” its digital strategies, said Asmita Dubey, the company’s chief digital and marketing officer.
Sephora Now in Some Kohl's Stores
CNN.com says Kohl's and Sephora are teaming up to go beyond the shopping mall and bring more makeup to customers.

The department store and beauty retailer announced their partnership in December 2020, but the mini Sephora shops are finally starting to open in select Kohl's locations this month. More than 70 of the first Sephora at Kohl's locations will open starting August 20, according to a Kohl's press release.
Cheez-It Debuts First Ever Online Store With An Exclusive New Flavor Drop
Cheez-It continues its celebration of 100 years of cheesy, crunchy satisfaction – this time by unveiling the ultimate Cheez-It shopping destination. Introducing: Cheez-It HQ, the epically cheesy one-stop-shop for fans to purchase exclusive product offerings, along with an assortment of Cheez-It-themed merch and apparel.

Starting today, fans can visit CheezItHQ.com to shop exclusive, 100% real cheese-ified products, merchandise and apparel – including limited-time Cheez-It flavors, fanny packs, fleece blankets, hoodies, aprons and more.

"The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience we're offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way," said Jordan Narducci, Director of Global Direct to Consumer eCommerce at Kellogg's. "This Direct-to-Consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real time."

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