Atlas World Sports Expands Into Airports Through GlidePath Partnership
Atlas World Sports has partnered with GlidePathCX to bring its sports insights and fantasy experiences into the GlidePass airport network, reaching millions of travelers across more than 100 airports worldwide. The integration introduces real-time sports data, AI-driven predictions, and daily fantasy contests directly into the airport environment, turning travel downtime into an interactive and engaging experience. By embedding its platform into the passenger journey, Atlas aims to connect with sports fans at a moment when they are highly engaged and looking for entertainment.
GlidePath CEO Marc E. Ellis said, “Atlas brings a highly engaging experience that naturally fits into how travelers spend their time. Through GlidePass, we’re able to scale that experience across our network—connecting digital engagement with real-world behavior and creating new value for both travelers and our airport partners.”
Atlas aggregates information from major sports platforms such as FanDuel, DraftKings, BetMGM, and Caesars, allowing users to compare insights and track activity in one place. Through this partnership, its offerings are seamlessly integrated into GlidePass, which connects traveler interactions across dining, retail, parking, and other services. The collaboration creates added value for travelers through personalized engagement and rewards, while helping airports boost dwell time and loyalty metrics. It also provides partners with access to a large, high-value audience, enabling more targeted engagement tied to traveler behavior and in-airport experiences.
Read all about it here.
Marriott Bonvoy and Ethiopian Airlines Launch Points and Miles Exchange Partnership
Marriott Bonvoy and Ethiopian Airlines have introduced a new partnership that allows members to convert rewards between Marriott Bonvoy and ShebaMiles. Travelers can exchange ShebaMiles for Marriott Bonvoy points to use on hotel stays, upgrades, and other benefits, or convert Marriott Bonvoy points into airline miles for flights. Members staying at participating Marriott properties can also choose whether to earn hotel points or airline miles, adding flexibility to how they accumulate rewards.
Marriott International Chief Commercial Officer - Europe, Middle East, and Africa, Andrew Watson, said, “Africa is one of the world’s fastest‑growing regions for travel, and this partnership reflects our continued commitment to deliver the most rewarding travel experiences for our members. Through our partnership with Ethiopian Airlines, Marriott Bonvoy members will have the freedom to enjoy the benefits of loyalty in ways that are most meaningful to them – whether earning miles during their stays or using points to get the miles they need for flights.”
The collaboration links Ethiopian Airlines’ global network of more than 145 destinations with Marriott Bonvoy’s portfolio of over 30 hotel brands and 10,000 destinations across the globe. Conversion rates are set at 2:1 for ShebaMiles to Marriott Bonvoy points, and 3:1 for Marriott Bonvoy points to ShebaMiles, with bonus miles offered on larger transfers. Travelers can also earn airline miles on hotel stays, while gaining access to flight redemptions and upgrades across the Star Alliance network, expanding travel options across more than 1,150 destinations.
Read all about it here.
San Jose Launches Citywide Sports Loyalty App Ahead of Major Events
With major sporting events like the NCAA men’s Sweet 16 and upcoming World Cup matches, the San Jose Sports Authority is expanding its approach to fan engagement through a new citywide digital loyalty platform, tied to March Madness. In partnership with Monterosa and sponsored by Adobe, the app Game On, SJ26 was introduced to connect fans across multiple events and teams. The platform launched with an interactive bracket challenge and includes features like trivia, gamification, rewards, and video highlights from local sports teams, encouraging deeper participation during high-profile events.
San Jose’s sports and special events director, Tommy O’Hare, said, “It’s really important now to have a direct connection with your audience. It’s not just enough to have these big sports events and put up a logo, so in the long run, this really allows the sports authority to build up an asset in terms of local customer information that it can go use this as an asset when it’s selling sponsorships.”
The initiative reflects a broader strategy to move beyond traditional metrics like ticket sales and hotel bookings by building lasting connections with fans and creating a unified sports identity for the city. Backed by nearly $6 million in funding, the program also supports watch parties, community events, and entertainment tied to major competitions. Designed as a long-term engagement hub rather than a one-time campaign, SJ26 aims to strengthen local economic impact, improve fan experiences, and position San Jose as a leading destination for sports, entertainment, and emerging technology.
Learn more about Game On SJ26 here.
Original Article Links:
Atlas World Sports Expands Reach Through GlidePath Partnership, Bringing Interactive Sports Experiences to 100+ Airports
Marriott Bonvoy and Ethiopian Airlines Launch Loyalty Program Partnership
San Jose launches city-wide sports loyalty program for March Madness, World Cup