On May 27 the New York Racing Association−which oversees Aqueduct, Belmont Park, and Saratoga thoroughbred racetracks−named Lynn LaRocca as its Chief Experience Officer, a newly created position.
As SVP, Chief Experience Officer, LaRocca is in a unique position to spark customer engagement, customer loyalty, and help create new experiences at the three tracks for racegoers. NYRA is coming off a thrilling Belmont Stakes in June when California Chrome attempted to become the sport’s first Triple Crown winner since Affirmed....