Qantas Airways: When the Value of Customer Data Nearly Exceeds That of the Company
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That is a distinct possibility according to a published report, but Qantas Airways officials have declined confirmation. Qantas investors could take a direct stake in the group’s ­lucrative Frequent Flyer arm under a proposal to spin the loyalty program into a separately listed company, according to the report. The group would be divided in two with its Australian investors given shares in the spin-off under a plan the airline is considering. “According to speculation sweeping the industry, the ­demerger is a serious....

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