InMoment to present a webinar that focuses on distilling data from text analytics to define customer strategies and build brand advocates

Brands large and small are all influenced by communication and feedback from customers. In the social media world, no company is impervious to legitimate and apt remarks. Customer feedback can bolster your business, or chip away at its foundation.

On Oct. 23, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Text Analytics 101: Watch Your Language,” which will be presented by InMoment.

This webinar will highlight how companies can successfully garner insight using text analytics and participate in positive customer communication. Additionally, it will discuss the key differences between various text analytics solutions, and the knowledge to find one that is best suited for your company’s needs.

Featured speakers for the webinar will be Kurt Williams, Chief Product Officer; and Spencer Morris, Vice President Text Analytics and Lead Experience Engineer, InMoment.

“Marketers always want to be able to communicate with their customers in meaningful ways to deepen and strengthen relationships,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketer’s Association. “This webinar looks at how marketers can optimize text analytics in ways that will enhance those relationships.”

Marketers are invited to join Loyalty360 and InMoment on Oct. 23, 2014 at 1 p.m. EDT to learn more about how they can utilize text analytics to improve their Customer Experience strategies. For more information, please visit:

About Loyalty360

Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 55,000 monthly visitors and 100,000 monthly page views to, and 200,000 followers collectively on Twitter, LinkedIn and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.

About InMoment

InMoment is a cloud-based customer experience (CX) optimization platform that gives companies the ability to listen to and engage with their customers to improve business results through better experiences. Through its Experience Hub™, InMoment provides Voice of Customer (VoC), Social Reviews and Advocacy and Employee Engagement technology as well as strategic guidance and tactical instruction support and services to 350 brands across 25 industries in 128 countries. The company is the leading VoC vendor for the food services, retail, and contact center industries, with deep domain expertise in B2B, healthcare, hospitality, and numerous others.

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