For Niles Kinerk, CEO of horticultural mailer Gardens Alive!, keeping up with data is one thing. But being able to leverage it in a unique way to enhance customer engagement is the challenge.
“Data availability is exciting, but how to take advantage of it is an ongoing issue,” Kinerk told Loyalty360. “It is easy to get buried by the data and not find the ‘keys’ to unlock the profit potential held in our data warehouse. Of course, data integrity always has been an issue, and I suspect always will be. ....