Loyalty programs can have a major impact on customer engagement and, ultimately, brand advocacy. But, most people don’t realize how it can impact the rest of the customer journey. Loyalty360 will host a webinar on Tuesday, Dec. 13, 2016, presented by Deluxe Rewards, titled, “How Loyalty Programs Influence the Customer Journey.” The featured webinar speakers are Lynn Grubb, General Manager, Deluxe Rewards; and Adam Craig, Vice President of Product Management, Deluxe Rewards. Loyalty360 caught up with Craig to....

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