Loyalty program participation among Generation Z and Millennials is alive and well, according to a new research report from CrowdTwist titled, “Gen Z vs. Millennials: The Changing Landscape of Loyalty.” Loyalty360 talked to CrowdTwist Chief Customer Officer Emily Rudin to learn more about this illuminating research report. What is the biggest takeaway (either positive or negative) from this report? Rudin: The biggest positive takeaway from this report is that loyalty programs are valuable to younger consumers and can....

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