Loyalty Marketing is a Matter of Attraction: sophisticated programs that track buying patterns and help retain customers have become a cost of doing business

Dec 20, 2009 The year was 1938 when Minnesotans were exposed to one of the earliest loyalty marketing campaigns in the form of redeemable Gold Bond Stamps, brainchild of business legend Curt Carlson. Over the next eight decades, loyalty marketing would become a fixture in the U.S. economy, catapulted even more prominently into the public’s mind with the 1981 introduction of a concept known as frequent flier miles by American Airlines, which now is a standard perk for nearly all major airlines and some smaller ones. Today, loyalty....