Hilton HHonors, Hilton Hotels’ loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for stays at Hilton-owned hotels.
Customers can earn one point in Virgin’s Elevate loyalty program for every $2 spent at a Hilton property, or a fixed number of points per night spent at a hotel with the point value varying according to the franchise. Hilton operates the Hilton, DoubleTree, Conrad, Embassy Suites and Hampton Inn brands, among others.
The program allows Hilton attract new customers and to “collectively reach out to the broader pool of travelers with an association that makes sense,” said Jeff Diskin, SVP of global consumer marketing at Hilton Worldwide. Read full article…