The release of “Loyalty Landscape: The State of the Industry” will supercharge Day 2 of the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association, at the Hyatt Regency Grand Cypress in Orlando, Florida.

Loyalty360 CEO Mark Johnson will reveal the report in today’s Welcome Session titled, “The Terrain is Everything: Unveiling the Loyalty Landscape.”

The “Loyalty Landscape” report is a data-driven, confidential assessment of customer loyalty that industry insiders claim is long overdue. The report is based on confidential data shared by some of the top brands and loyalty marketers representing companies of all sizes across a wide swath of industries. The data has been analyzed and compared with entry data submitted by more than 60 brands competing in the inaugural Loyalty360 awards.

“We are getting great feedback from our members about this report,” said Loyalty360 CEO Mark Johnson. “Honestly, this doesn’t surprise me because this is the report our members have been asking us to create.”

The Loyalty Expo also included a special luncheon for the inaugural Loyalty360 Awards. Contestants in the Loyalty360 Awards were among those brands that provided critical data for the Loyalty Landscape.

“It’s really exciting to see these two Loyalty360 productions—the Loyalty Landscape and the Loyalty360 Awards—being presented at the same event,” Johnson said. “This report and these awards are two things our members, who represent some of the best-known brands out there, have been asking us to provide for quite some time.”

Expo attendees will also have the opportunity to glean vital strategies and learn from yesterday’s Loyalty360 Awards at a roundtable Q&A session.

Other intriguing sessions today include presentations from industry leaders at T-Mobile, Johnson & Johnson, STM, SAP Precision Marketing, Cvent, Community Health Centers, Maritz Loyalty Marketing, Loyalty Consulting & Solutions, Healthy Essentials, PossibleNOW, Lenati, Cross Country Home Services, LOYAL3, Paytronix, GfK Global, GfK Consumer Experiences North America, U.S. Pet Vaccines & Therapeutics, rDialogue, and SundaySky.

Day 2 will conclude with the ever-popular peer-to-peer marketer-only roundtables and a cocktail party.

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