Ryan Massimo, Director, Customer Strategy & Loyalty, Dell, participated in a compelling Q&A with Loyalty360 after Dell earned the Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Bronze Winner at the inaugural Loyalty360 Awards at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association.
Q: How has the measurement of your customer strategy changed today versus three to five years ago? How does the challenge of new technologies and ROIs play into this?
As our....