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Session to focus on Merial’s use of Integrated Loyalty Marketing and Proprietary Customer Segmentation Leading animal pharmaceutical company Merial will discuss how it partnered with rDialogue to re-establish Merial’s loyalty strategy at the highly anticipated 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event is scheduled for March 17-19, 2014, at the Hyatt Grand Cypress in Orlando, Florida. The session titled, “Integrated Loyalty and Customer Segmentation: From....

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