Thirty-three winners in eight categories were recognized for automotive loyalty and conquest during the Polk Automotive Loyalty Awards presented by IHS Automotive. The winners were honored during the Automotive News World Congress in Detroit in conjunction with the North American International Auto Show (NAIAS).
What’s more, 25 segment-level loyalty winners were announced, many of whom were repeat winners from previous years.
“Conquesting is being closely followed by OEMs and dealers alike as they seek to improve market share....