Loyalty 360, MasterCard Present: Balancing Customer Data with Customer Privacy
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Loyalty 360 will host a webinar presented by MasterCard, sharing research around customer views on privacy and more. In a world of fast-changing technology, evolving marketing channels and new social norms, marketers are reaching consumers in a whole new way. As a result, customers are placing themselves out there -- online and socially – open and ready for marketers to begin a dialogue. But it’s important to understand consumer views on privacy and how to become an ally by transparently and sensitively addressing those....

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