Kroger Ship to Integrate a Marketplace this Fall

Kroger says that its Kroger Ship program will expand to offer extended ship-to-home assortment through a marketplace offering of third-party sellers that is powered by Mirakl.  The program, which launched in August 2018, will provide an expanded product line through the retailer’s marketplace partners. There will be more than 50,000 more items made available to customers at its initial expansion. It is expected to launch in the fall.
 
"Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers, we're continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere," says Jody Kalmbach, Kroger's group vice president of product experience. "Leveraging Mirakl's best-in-class marketplace solution, we are broadening Kroger's ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers."
 
Thanks to Kroger expanding its Restock Kroger contactless and e-commerce channels in the past couple of years under the program, the company was positioned well to respond to the pandemic to allow customers to get their items from the brand without much change quickly.
 
"Kroger has long been a retail giant, and by integrating an online marketplace into its leading eCommerce experience, Kroger is continuing to lead from the front," says Adrien Nussenbaum, CEO and co-founder of Mirakl. "It's clearer than ever that digital marketplaces are the foundation of the next generation of commerce, and we look forward to supporting Kroger as it takes advantage of this opportunity."
 
Stuart Aitken, Kroger's senior vice president and chief merchant and marketing officer, says the program expansion will allow both the brand’s customer insights and merchandising data to come together to give customers unique shopping experiences on the website, with items exclusive to this platform.
 
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