With an eye toward enhanced customer engagement, Kellogg Company will partner with Mindtree to manage its global digital marketing platform.
Mindtree, a global technology services company, will work with the Kellogg Company, the world’s leading cereal company and second largest producer of cookies, crackers, and savory snacks, to manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across more than 400 digital properties.
As the sole managed services....