Jack in the Box has unveiled plans to celebrate its 75th anniversary with a year-long campaign designed to honor its history and reward loyal customers. The celebration will feature a mix of nostalgic menu returns, exclusive collectibles, special offers and other surprises aimed at engaging fans who have supported the brand since its founding in 1951.
At the forefront of the anniversary festivities is the return of one of the brand’s most requested items, the Chicken Supreme. Originally introduced in 1980 and retired in 2004, the sandwich is making a comeback in several meal formats, including combo and Munchie Meal options. These offerings not only bring back a beloved classic but also launch the celebration with a fan-focused twist.
Alongside the Chicken Supreme comeback, Jack in the Box is introducing limited-edition collectible bag charms called “Jibbis.” These small collectibles are included inside every Chicken Supreme Munchie Meal, and come in multiple designs, including rare versions for collectors.
To kick things off with a value-oriented fan treat, the company is offering 2 tacos for $0.75 exclusively through the Jack app on January 6 for Jack Pack loyalty members.
In addition, the brand plans a 75 Days of Trivia in the app, where users can answer questions tied to Jack’s history and unlock same-day offers. These digital experiences are part of a broader strategy to leverage mobile engagement and reward long-time supporters.
Learn more here.