Venerable retailer J.C. Penney has encountered various hurdles in recent years that have impacted fiscal results and brand loyalty. But, today J.C. Penney officials embark on what they hope is the start of a new and prosperous chapter for the 115-year-old retailer.
Today, J.C. Penney unveiled its new JCPenney Rewards loyalty program.
J.C. Penney spokesperson Kate Coultas told Loyalty360 that the new program includes a new website at jcp.com/rewards.
“This is a new program in comparison to our 2015 program,” Coultas....