Any brand official always wants to follow a path that will lead to enhanced customer loyalty. One path to potentially follow revolves around influencer marketing. Loyalty360 caught up with Chuck Moran, vice president of marketing for RhythmOne, to learn more about influencer marketing and the company’s 2016 Influencer Marketing Benchmarks Report. What are your biggest takeaways from this Influencer study and what do those insights mean for loyalty marketers in 2017 and beyond? Moran: Perhaps, the biggest takeaway from our....

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