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Impossible Foods has announced it has fast-forwarded its retail expansion to this week with the release of its flagship product to more than 1,700 grocery stores across the country owned by The Kroger Company. The brand has also started allowing its items to be purchased through Kroger’s online ordering for Kroger Curbside Pickup and Delivery.
“The launch of Impossible Burger at Kroger grocery stores nationwide signals our intention to make Impossible Burger available everywhere America shops -- at brick-and-mortar retailers and their increasingly popular online ordering and delivery services,” said Impossible Foods’ President Dennis Woodside in a press release. “Our existing retail partners have achieved record sales of Impossible Burger in recent weeks. We expect our retail footprint to expand more than 50-fold in 2020, and we are moving as quickly as possible to expand with additional outlets and in more retail channels.”
The Impossible Burgers brand is now available in 2,700 across the country, including:
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