If you’re living in the U.S., you’re never more than 170 miles away from a decent latte – thanks to Starbucks. The Seattle-based company has transformed itself into a global brand with about 19,000 stores in 65 countries, capturing customer loyalty and brand advocacy in huge chunks. Today, its brand philosophy is the subject of books and conference sessions – like the one held at Loyalty360’s Engagement & Experience Expo last week in Dallas.
“Starbucks serves more than 5 million customers a day and....