Digital marketing is a massive topic in the loyalty industry today and one that seems to grow by the day. How can loyalty marketers best leverage digital marketing campaigns and create better customer engagement and customer loyalty because of them? Wayin CEO Richard Jones offered Loyalty360 his unique expertise in this area. Can you talk about the current state of digital marketing campaigns and how loyalty marketers can best leverage them? Jones: We’re currently in the midst of a proliferation ad blocking and advertiser....

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