Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Driving Interactive Customer Engagement Through Digital Experiences

Marketers must build custom experiences populated with brand or user-generated content with engagement mechanics to make the experience interactive...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

Over the last ten years, marketing has been a decidedly one-way affair. In the scramble to capture consumers’ attention, brands have sought...

Press Releases


Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Using Interactivity to Drive Digital Engagement, with Wayin

Having a customer eagerly engage with a digital advertisement can sometimes feel like an artifact from a bygone era. With so many ads flooding the...


Wayin provides a self-service marketing platform that enables some of the world’s biggest brands and publishers to create authentic, interactive campaign experiences that engage and activate consumers across all digital channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like Vodafone...

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