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John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and comprehensive interview with Loyalty360 that focused on digital rewards and how they can incentivize customer loyalty.
Can you talk a bit about the ways in which digital rewards are incentivizing customer loyalty today?
Fauller: In today’s mobile-first world, shoppers are demanding that marketers communicate in meaningful, personalized ways and offer relevant and exciting rewards. If they fail to do so, consumers are quick to switch. This means....
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