That is a question that marketers would love to be answered. Well, according to an infographic from DataCandy, the answers are below.
According to the infographic titled, “How Sweet It Is: The Satisfaction of a Successful Loyalty Program,” loyalty drives sales—today, tomorrow and into the future. But many retailers are not keeping their loyalty programs fresh with the sweetest rewards.
U.S. households participate in close to 22 loyalty programs, but less than 10% of loyalty members are actively using their accounts and....