For some brands, the holiday season can be overwhelming and stressful beyond belief. For others, like specialty food and holiday gift retailer Hickory Farms, it is a time to make the customer feel more special than ever before.
In an attempt to reach this goal, Hickory Farms announced several steps to enhance the customer experience and support demand this holiday season including new retail stores, the introduction of an artisanal gift collection, and a marketing campaign, Share the Tradition, which pays homage to the millions of....