Hardee's and Carl's Jr. announced the debut of My Rewards, a new loyalty program available through its recently launched brand. The program is available nationally at participating Hardee's and Carl's Jr. restaurants.

Upon registration for My Rewards, guests will receive an offer for a choice of one free select sandwich with purchase. Users can use the app's order ahead and delivery features for My Rewards offerings.

Members will receive 10 Stars for every dollar they spend, redeemable anytime through the app on select menu items. In celebration of the national launch, members will earn double Stars on every order to help them unlock Rewards even faster now through May 17.

"In today's digital-first age, we want to reward our loyal customers in a fun and engaging way while encouraging new guests to sign up as well," said Chad Crawford, CBO of CKE Restaurants. "We were extremely pleased by the positive feedback from superfans in our pilot markets that gained early access to the program and are thrilled the national rollout is now here."

"My Rewards is truly dedicated to our most loyal customers and will offer them even more of what they love and elite access to what they never knew they needed," said Jason Seeley, Sr. Director of Digital Strategy.

The launch of My Rewards is part of a larger, ambitious technology overhaul CKE Restaurants has embarked upon, in cooperation with its franchise system, as part of a commitment to accelerate the brands' digital transformation both in-restaurants and online.

Said Phil Crawford, CTO of CKE Restaurants, "It truly takes a team to launch My Rewards.  By building a best-in-class cross functional digital team, we're able to offer customers an innovative and frictionless digital experience that makes engaging with our brands seamless and delicious, whenever and wherever they are."

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