Loyalty360 Reads: March 25: Sweetgreen Opens Pilot Restaurant, Bruster’s Voted America’s Best Loyalty Program, and More
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Sweetgreen Opens Pilot “Sweetlane” Drive-Thru Concept Sweetgreen restaurant brand announced that it will be opening its first “sweetlane” concept in Schaumburg, IL. The new pilot restaurant will feature the addition of its first “sweetlane,” a drive-thru lane to increase convenience for digital customers. To utilize sweetgreen’s “sweetlane,” customers will place orders in advance exclusively through sweetgreen’s digital platform. The space will also feature a round observation....

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