Loyalty Program Dominant Focus for Global Hotel Alliance Kristi Gole, Director of Loyalty Marketing, Global Hotel Alliance told Loyalty360 that the company’s loyalty program has become an absolute focus. Although the program has only existed for 3 ½ years, that didn’t stop it from garnering three awards at the inaugural Loyalty360 Awards held Monday at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. Global Hotel Alliance, the world’s largest alliance of....

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