Food, fuel, and pharmacy merchant Giant Eagle hopes to drive sales growth and customer loyalty through an enhanced customer online experience, thanks to EPiServer CMS and Commerce Solutions.

Giant Eagle needed a more proficient and scalable CMS and ecommerce platform to support its digital strategy, according to a press release. As a result, Giant Eagle used EPiServer to extend and deliver the multichannel, multi-platform experience online with an interactive customer toolset and offering, including weekly circulars, product catalogs, shopping lists, a menu planner, digital coupons and gift card ecommerce.  

Giant Eagle has more than 4.6 million customers across its 400 locations throughout Pennsylvania, Ohio, West Virginia, and Maryland,

"Our goal has been to provide and omnichannel customer experience for our shoppers, with each touch point, from online to in-store, offering easily accessible information and tools our customers' desire when and where they want it," Donna Pahel, director of digital CRM at Giant Eagle, said in the release. "The EPiServer technology has enabled us to better engage our customers online to ultimately provide a benefit to the in-store experience, and has allowed us to prepare for future planned enhancements to the site."
With EPiServer, Giant Eagle provides shoppers with tools and content to personalize their interactions with the brand from the online planning phase to the in-store experience, with easily accessible information available for every in-store department and product category, and savings and loyalty programs. The site delivers personalized content to the customer -- saving time and increasing relevancy of the content for the shopper, and highlights features customer care about like weekly specials, search options, online shopping list, reward offers, and gift card purchases.
The scalability of the platform will allow the grocer to easily ramp up in the future to accommodate planned growth and ecommerce integration. Since launching the EPiServer site, Giant Eagle has already seen the impact. The technology has helped increase impressions of its Weekly Circular by more than 40%, increased output for the Web team by nearly 30%, and increased site engagement as shoppers take advantage of available offerings.

Giant Eagle is one of the largest privately-owned and family-operated companies in the nation, ranked 29th on Forbes magazine's list of the top U.S. private companies, generating about $10 billion in annual sales.  

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