Edwina Dunn and Clive Humby, the duo behind Tesco's hugely successful Clubcard scheme, have joined social network analytics firm Starcount with the aim of helping brands to better understand and engage with their digital audience.
The husband-and-wife team founded Dunnhumby, the customer insight business, in 1989.
They pioneered the use of data analysis for customer benefit and signed their landmark deal with Tesco in 1994, later selling the business to the supermarket giant for £93m.
Dunn and Humby....